Casamigos

Casamigos is a tequila company co-founded by American actor George Clooney and owned by Diageo since 2017.

The label was launched in 2013 by Clooney, nightlife entrepreneur Rande Gerber, and property developer Mike Meldman. Friends Gerber and Clooney started the company intending to make tequila according to their personal tastes and for their personal use, with no intent of taking the company public. The name Casamigos comes from the Spanish casa (house) and amigos (friends), thus “house of friends.”

It was purchased in June 2017 by the multinational beverage company Diageo for $700 million plus up to a further $300 million based on the brand’s performance. The purchase equated to Diageo paying almost $500 a bottle.

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